bon mot [bon moh; Fr. bawn moh] a witty remark or comment; clever saying; witticism.
Why, hello there. Thanks for dropping by. This is my first foray into the exciting world of social media. Oooh, my extremities are already tingling. You must have many questions for me, such as “What do you have to say that is so important?” or “What do you have to say that isn’t being said by millions of other bloggers?” or “What are you wearing?” Good questions. My answer? Probably not much. (Har har.) But since I am advancing my career in the communications and p.r. industry it is on good advice from experts that I start a blog as a form of personal advertisement. Thus, I will blog.
A little about me: click on the About tab. It’s pretty much all there.
So, what can I add? Well, my mother certainly thinks I’m brilliant (smart woman, she is) and my friends tell me I’m funny (leaning heavily on the “ha ha” sort rather than the “weird” so that’s a good sign) so I’m hoping to bring a different perspective on life and its perversities. But I think my “angle” will focus on the fact that I am returning to school. What’s the big deal about that? Well, let me tell you why it’s a big deal:
- I’m in my late thirties and just gave up a full-time job with four weeks vacation, an expense account and health benefits.
- The last time I composed an essay it was done on a typewriter. An electric one, mind you, but there is no Spellcheck on typewriters. Actually, that is not true — I did compose an essay on a computer. In Word Perfect, DOS version.
- I have a fear I may become Jerri Blank from Strangers with Candy, trying to fit into a world she long escaped from. Will my low-rise jeans be low enough? Should I buy the pink or baby blue Uggs? Is my crush on Zac Efron so, like, over (yes, I know he is half my age and probably gay, so shut up) or should I be pinning magazine clippings of the Gossip Girl cast to my locker?
I’m kidding, of course (well, mostly kidding). But you get my drift — I am in for a completely different experience than the one I have been living for the past 15 years in the workforce. It will be a fun and exciting time for me and I hope to regale you with tales from the (school) front. But mostly I would like to share my perspective on communications and public relations from someone who has been in the industry for the past nine years on the other (darker) side. Coming from CNW (the nation’s leader in– oops! Sorry, I sometimes forget I don’t work there anymore) I have been exposed to the needs of the communicator and the media. Will this give me a head start? Here’s hoping.
Which leads me to another reason to blog: social media is new media and acquiring membership in the web and blog community puts you far ahead of the rest. For those naysayers (and there are some in the industry, believe me) here’s a cool fact: There are now one million users on Facebook from Toronto alone (The Toronto Star, Jan. 2/08); we are the first North American city to achieve this goal.
I have several friends who post news and information on their profile — in other words, there Facebook profile is their blog. There are others who get their news and information from the web. (When is the last time you used a map instead of Google Maps, Mapquest or GPS? I thought so.) The 2008 presidential election will be run pretty much through YouTube and candidate blogs. (Of course, I prefer getting my news on U.S. politics with a side of cynicism (I miss you, The Daily Show) but I digress. Today’s journalists are not only writing for the print and electronic versions of their papers but are producing video content as well. Information is becoming more accessible than it was before. This means there are new ways to communicate outside of the standard news release and press conference and the web is the new place to look.
The web is also the new soapbox. Bloggers are people who have something to say and a powerful tool with which to shout it from the mountaintops. Case in point: Dell Hell (“Jeff Jarvis vs. Dell: Blogger’s Complaint Becomes Viral Nightmare”, Online Media Daily, August 2005) and other p.r. horror stories. As a future communicator, I would be doing a disservice to myself and my future employers by not being aware of social media.
I can go on and on but my point is this: the web is not going away; it is getting stronger and more influential; and those who have embraced it will reap the rewards. Kind of like composing an essay on a laptop versus a typewriter.
Stay tuned for more…