Comments on: Ugh, I just got my [in­sert eu­phemism here]. http://bonniedean.ca/2008/08/ugh-i-just-got-my-euphemism/ Musings of a bon vivant Tue, 25 Oct 2011 20:20:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bonnie http://bonniedean.ca/2008/08/ugh-i-just-got-my-euphemism/comment-page-1/#comment-60 Bonnie Wed, 13 Aug 2008 23:35:20 +0000 http://matureprstudent.wordpress.com/?p=35#comment-60 There aren't many routes they can take to differentiate your product from your competitors. Oh, I know - remove the bleach from your products. There aren’t many routes they can take to differentiate your product from your competitors.

Oh, I know — remove the bleach from your products.

]]> By: Meighan http://bonniedean.ca/2008/08/ugh-i-just-got-my-euphemism/comment-page-1/#comment-59 Meighan Wed, 13 Aug 2008 21:35:28 +0000 http://matureprstudent.wordpress.com/?p=35#comment-59 I totally agree. Here's the things about social media - it should involve products that are MEANT to be social. The thing about marketing is that any company wants all of the their products to be a lifestyle choice and not just a neccessity. Particularly a neccessity tailored toward, erm, bodily fucntions. If you can't think of one thing that is somehow social, fun and engaging about the product that you attemtpting to reach your audience with, DON'T USE SOCIAL MEDIA. Feminine products are one of those things. No amount of social media, digital media, whatever will make those products any more engaging, light, fun, fresh, youthful...it won't happen. Sure they're trying to sell the products, but if the need behind that product that drives sales makes your target audience want to curse their gender, then using social media as a tool is moot! And I will say it: a man probably came up with that concept. I totally agree. Here’s the things about social media — it should involve products that are MEANT to be social.

The thing about marketing is that any company wants all of the their products to be a lifestyle choice and not just a neccessity. Particularly a neccessity tailored toward, erm, bodily fucntions. If you can’t think of one thing that is somehow social, fun and engaging about the product that you attemtpting to reach your audience with, DON’T USE SOCIAL MEDIA.

Feminine products are one of those things. No amount of social media, digital media, whatever will make those products any more engaging, light, fun, fresh, youthful…it won’t happen.

Sure they’re trying to sell the products, but if the need behind that product that drives sales makes your target audience want to curse their gender, then using social media as a tool is moot!

And I will say it: a man probably came up with that concept.

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