I’m shocked that someone would have this type of expense in their budget, the printing, and delivery must have been out of this world, and lord knows how many they sent! Not to mention the fact that really, they didn’t send it to the person who would in the end make any useful descisions about their agency.…well that’s just bad research on their part.

Also? I’m actually stunned TE never did this when we were at CNW.…this kind of cheesy tactic has his hame all over it! lol

Great makings of a funny commercial…but I think that people as you say Bonnie should personalize their pitch only after they have established themselves as a viable “solution” and not simply as a “service” with their client’s or prospects.

Something old “Marketing Dave” here might want to think about before we swings by to pick himself up from your office. Thanks for the post. Andy

If he’s upset, tell him his tactics wore thin, and that was the most one-dimensional pitch you’ve ever seen.

Incidentally, we use thousands of those cardboard cutouts in film productions when they need to fill a stadium but can’t afford to pay the extras.

It depends what their objective was. If it was to get my attention, yes they certainly did that. But I doubt that was their only objective. I would like to know their expense/revenue ratio.

It was pretty wasteful, and based on the fact that your name was only on a sticker on the outside and that you weren’t the decision maker, not very well targeted.

It was certainly a creative approach, and one that I haven’t seen or thought of before.

I’d hesitate to call it a fail — it certainly got your attention. And you’re probably just one of the people that it was sent to. I’d be interested in hearing from the company themselves to see what kind of response they got.