It’s the lit­tle things that put the spring in your step (and the ego into overdrive)…

This email was sent to me last week:

We are very pleased to re­port that you are in the top half of OkCupid’s most at­trac­tive users. The scales re­cently tipped in your fa­vor, and we thought you’d like to know.

How can we say this with con­fi­dence? We’ve tracked click-thrus on your photo and an­a­lyzed other people’s re­ac­tions to you in QuickMatch and Quiver.

Your new elite sta­tus comes with one im­por­tant privilege:

You will now see more at­trac­tive peo­ple in your match re­sults.

This new sta­tus won’t af­fect your ac­tual match per­cent­ages, which are still based purely on your an­swers and de­sired match’s an­swers. But the peo­ple we rec­om­mend will be more at­trac­tive. Also! You’ll be shown to more at­trac­tive peo­ple in their match results.

Suddenly, the world is your oys­ter. Login now and reap the re­wards. And, no, we didn’t just send this email to every­one on OkCupid. Go ask an ugly friend and see.

Oh, yes. I be­lieve you. Do you also hap­pen to have a bridge in Brooklyn you can sell me?