A friend re­cently sent me an ar­ti­cle called “Why I’m Alone”. It is a re­sponse by Huffington Post colum­nist Lea Lane to the ques­tion she is of­ten asked in the years fol­low­ing the death of her hus­band: Why is she still alone? Why doesn’t she date much?
While I’ve never loved and lost like Ms. Lane, I can […]

I had the plea­sure of at­tend­ing Podcamp Toronto this past week­end. Over 600 peo­ple con­verged at the Rogers Communications Centre at Ryerson to lis­ten to their peers talk about new me­dia, so­cial net­work­ing sites, blog­ging and pod­cast­ing (natch). The two-day “un­con­fer­ence” was free, thanks to its many spon­sors, and of­fered a venue to for so­cial media […]

We in­ter­rupt reg­u­lar blog­ging for a spe­cial an­nounce­ment…
I was ap­proached by my BFF Daniela Saioni (and I don’t use that term loosely — we’ve been best friends for over 30 years!) to vol­un­teer my pub­lic re­la­tions skills (such as they are) to a fundraiser she is or­ga­niz­ing called StandUp For Your Sisters. I am proud to be as­so­ci­ated with this project because […]

Ahoy hoy, my fel­low sin­gle­tons. This is the fi­nal in­stall­ment of my non-award win­ning se­ries on on­line dat­ing and PR. In this chap­ter, I con­clude with The Profile, the crème de la crème of your on­line dat­ing per­sona. Or, as per my brand anal­ogy, the Product. You’ve drawn in the po­ten­tial buyer (mate) with your logo […]

This is the sec­ond in a se­ries of mus­ings on PR and Online Dating, orig­i­nally posted on October 14.
Part two — The Nickname and Tagline
For those who have never pe­rused on­line dat­ing sites, the nick­name is your user han­dle. You don’t want to use your real name and if you ask, “Why not?” I strongly sug­gest you avoid the Internet for­ever. A tagline […]