Once in a while you get a brand that wants to stand out, and that means being “edgy”, “bold” or “daring”. But in the pursuit of style over substance, some things can go wrong. Horribly wrong. Case in point: If it’s not obvious to you, the subtext of the ad is that Belvedere Vodka goes down smoothly, unlike […]
Archive for the ‘Communicating’ Category
Junk Email of the Day — Mister Softee Edition
April 19th, 2010
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Monday, April 19: I know what has happened to your sexual life. This cruel disaster is called impotence. Um, I think the Chinese, Haitians and Chileans would disagree with what you consider a ‘disaster’. Bonus email! Sexual impotence in men is one of the most poorly explored medical impairments. Yes, there are only three medications for this on […]
My name is Bonnie and I am a Blogcrastinator
April 18th, 2010
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Life sometimes throws you curve balls, but lately I feel like I’m a batter in a baseball game from hell. Work and volunteer commitments, not to mention lousy February and Smarch weather, have made me feel exhausted, lethargic and crummy all over. Let’s face it — we all go through ruts. Well, this one is happily coming to an end. Spring […]
You took the words right out of my mouth
January 8th, 2010
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Last month, I wrote a press release for a fundraiser a friend of mine is organizing, which will take place on January 19. As the date of the event nears, we’ve been trying to get the word out through media pitches, social networking sites and word-of-mouth marketing. Any exposure or media attention is more than welcome. Today, a freelance journalist […]
If you can’t say anything nice…then just shut up
November 14th, 2009
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Earlier this week, my friend Catherine posted a Tweet about her mother’s new website. It was a gesture from a loving and proud daughter — this was her mother’s first foray into social networking and Catherine wanted to give the website a little exposure. The responses from Catherine’s followers on Twitter and Facebook were welcoming, kind and gracious. I remember how […]
