Archive for the ‘Communicating’ Category

Junk Email of the Day: Special Edition

I re­ceived this in my junk email folder at work to­day. Clearly, my spam fil­ters are set too high — I nar­rowly missed be­ing rec­og­nized for my achieve­ments. Dear Bonnie, It is my plea­sure to in­form you that you are be­ing con­sid­ered for in­clu­sion into the 2009 – 2010 Princeton Premier Business Leaders and Professionals Honors Edition sec­tion of the reg­istry. The […]

Son of Son of a Pitch!

UPDATE to Son of a Pitch! The day af­ter the ar­rival of Cardboard Dave, the flesh-and-blood one called me. He sheep­ishly asked me if I re­ceived his pack­age, then stated that he wasn’t ego­tis­ti­cal; the idea was his mar­ket­ing de­part­ments. (Um, you are the VP of Integrated Marketing, so I as­sume you have a say in their cam­paigns?) In my […]

Son of a pitch!

Before I went back to school, I was an ac­count ex­ec­u­tive at a newswire. My job was to ad­vise clients on their com­mu­ni­ca­tions strate­gies, which is more ac­cu­rate than sim­ply say­ing, “I sold stuff.” I was never the ag­gres­sive, Glengarry Glen Ross-type of sales­per­son; my skills lay in de­vel­op­ing re­la­tion­ships with my clients, un­der­stand­ing their needs and pro­vid­ing them with the […]

PR and on­line dat­ing: Part Three

Ahoy hoy, my fel­low sin­gle­tons. This is the fi­nal in­stall­ment of my non-award win­ning se­ries on on­line dat­ing and PR. In this chap­ter, I con­clude with The Profile, the crème de la crème of your on­line dat­ing per­sona. Or, as per my brand anal­ogy, the Product. You’ve drawn in the po­ten­tial buyer (mate) with your logo […]

PR and on­line dat­ing: Part Two

This is the sec­ond in a se­ries of mus­ings on PR and Online Dating, orig­i­nally posted on October 14. Part two — The Nickname and Tagline For those who have never pe­rused on­line dat­ing sites, the nick­name is your user han­dle. You don’t want to use your real name and if you ask, “Why not?” I strongly sug­gest you avoid the Internet forever. A […]

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