I read this in­ter­est­ing post in a blog on Computerworld​.com last week:
People over 30 hate cell phones
By Mike Egan
A re­search firm has found that peo­ple over 30 use just 12 per­cent of the fea­tures on their cell phones and feel frus­trated and over­whelmed by cell phone com­plex­ity. And it’s not just ex­otic fea­tures adults strug­gle with, but even […]

Since tak­ing the CC+PR pro­gram, I am more aware of the way or­ga­ni­za­tions re­act when faced with a cri­sis. After the Sunrise Propane de­ba­cle, it’s re­fresh­ing to see a com­pany get it right.
Maple Leaf Foods should be pat­ted on the back for prac­tic­ing great PR af­ter the lis­te­rio­sis outbreak. If this isn’t a text­book ex­am­ple of good cri­sis com­mu­ni­ca­tions, I don’t know what is. They […]

Stumbled upon this lit­tle item on the Brand Week web­site:
Procter & Gamble’s Tampax brand an­nounced the launch of MonthlyGiftClub on teen and tween Web com­mu­nity Stardoll to pro­mote prod­ucts for that time of the month. 
Taking its cues from a tra­di­tion in TV ads — in which women are shown wear­ing white cloth­ing as a vi­sual cue that a brand’s san­i­tary prod­ucts are […]

Web 2.0 is like the Wild West — unchecked and un­tamed, with no laws gov­ern­ing its pop­u­lace. We are still try­ing to es­tab­lish rules and ethics sur­round­ing this new fron­tier that every­one can agree on. Until then, the best we can do is shape our own body of ethics to gov­ern our be­hav­iour. There are pi­o­neers in […]

Get Satisfaction bills it­self as a “di­rect con­nec­tion be­tween peo­ple and com­pa­nies that fos­ters problem-solving, pro­motes shar­ing, and builds up re­la­tion­ships.
Get Satisfaction was cre­ated as a place where cus­tomers and com­pa­nies can come to­gether to an­swer each oth­ers’ ques­tions: ques­tions about ship­ping, pric­ing, ful­fill­ment, the prod­uct it­self, and myr­iad other de­tails. By putting all of these […]