Archive for the ‘Communicating’ Category

PR and Online Dating: Part One

Here’s a lit­tle tid­bit about me: I was once an on­line dater. I am not ashamed of my ad­mis­sion, nor do I re­gret my ac­tions. I made a few friends through the process. I also have a col­lec­tion of funny anec­dotes I can de­pend on to liven up pauses in con­ver­sa­tions. Earlier this year, I de­cided to re­move all my dat­ing pro­files, de­spite be­ing bom­barded with eHar­mony ads. […]

Rage against the machine

I read this in­ter­est­ing post in a blog on Computerworld​.com last week: People over 30 hate cell phones By Mike Egan A re­search firm has found that peo­ple over 30 use just 12 per­cent of the fea­tures on their cell phones and feel frus­trated and over­whelmed by cell phone com­plex­ity. And it’s not just ex­otic fea­tures adults struggle […]

Kudos to Maple Leaf Foods

Since tak­ing the CC+PR pro­gram, I am more aware of the way or­ga­ni­za­tions re­act when faced with a cri­sis. After the Sunrise Propane de­ba­cle, it’s re­fresh­ing to see a com­pany get it right. Maple Leaf Foods should be pat­ted on the back for prac­tic­ing great PR af­ter the lis­te­rio­sis outbreak. If this isn’t a text­book ex­am­ple of good cri­sis com­mu­ni­ca­tions, I don’t know what is. […]

Ugh, I just got my [in­sert eu­phemism here].

Stumbled upon this lit­tle item on the Brand Week web­site: Procter & Gamble’s Tampax brand an­nounced the launch of MonthlyGiftClub on teen and tween Web com­mu­nity Stardoll to pro­mote prod­ucts for that time of the month. Taking its cues from a tra­di­tion in TV ads — in which women are shown wear­ing white cloth­ing as a vi­sual cue that a brand’s sanitary […]

PR 2.0 Best Practices

Web 2.0 is like the Wild West — unchecked and un­tamed, with no laws gov­ern­ing its pop­u­lace. We are still try­ing to es­tab­lish rules and ethics sur­round­ing this new fron­tier that every­one can agree on. Until then, the best we can do is shape our own body of ethics to gov­ern our be­hav­iour. There are pi­o­neers in […]

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