Archive for the ‘Communicating’ Category

PR 2.0 Best Practices

Web 2.0 is like the Wild West — unchecked and un­tamed, with no laws gov­ern­ing its pop­u­lace. We are still try­ing to es­tab­lish rules and ethics sur­round­ing this new fron­tier that every­one can agree on. Until then, the best we can do is shape our own body of ethics to gov­ern our be­hav­iour. There are pi­o­neers in […]

Can’t get no sat­is­fac­tion? Try this.

Get Satisfaction bills it­self as a “di­rect con­nec­tion be­tween peo­ple and com­pa­nies that fos­ters problem-solving, pro­motes shar­ing, and builds up re­la­tion­ships. Get Satisfaction was cre­ated as a place where cus­tomers and com­pa­nies can come to­gether to an­swer each oth­ers’ ques­tions: ques­tions about ship­ping, pric­ing, ful­fill­ment, the prod­uct it­self, and myr­iad other de­tails. By putting all of […]

Twittering

For the last few months, I didn’t know what to think of Twitter. I’m not what you’d call an early adopter of tech­nol­ogy. I’m part of the early ma­jor­ity — I hang back, watch what hap­pens and de­cide whether it fits my lifestyle. Twitter was just an­other tool to com­mu­ni­cate and I had enough al­ready, thank you very much. E-mail, […]

Can so­cial me­dia be measured?

The short an­swer is yes. The long an­swer is a bit more com­pli­cated. The ques­tion was the fo­cus of this week’s Third Tuesday Toronto (which ac­tu­ally took place on a Tuesday!). A panel of ex­perts in so­cial me­dia mea­sure­ment and web an­a­lyt­ics as­sem­bled to tackle this con­tentious is­sue: how do you mea­sure some­thing that is so fluid and, as […]

Impacting the world, one event at a time

(The fol­low­ing is a pro­file I wrote for my Public Relations Writing course. It was orig­i­nally pub­lished on The Word, the blog of the CC+PR pro­gram at Centennial.) Kate Millar found her­self at a cross­roads fol­low­ing her stint in Centennial’s Corporate Communications and Public Relations pro­gram. She wasn’t sure what kind of ca­reer she wanted, but knew event […]

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