Stumbled upon this lit­tle item on the Brand Week web­site:
Procter & Gamble’s Tampax brand an­nounced the launch of MonthlyGiftClub on teen and tween Web com­mu­nity Stardoll to pro­mote prod­ucts for that time of the month. 
Taking its cues from a tra­di­tion in TV ads — in which women are shown wear­ing white cloth­ing as a vi­sual cue that a brand’s san­i­tary prod­ucts are […]

Get Satisfaction bills it­self as a “di­rect con­nec­tion be­tween peo­ple and com­pa­nies that fos­ters problem-solving, pro­motes shar­ing, and builds up re­la­tion­ships.
Get Satisfaction was cre­ated as a place where cus­tomers and com­pa­nies can come to­gether to an­swer each oth­ers’ ques­tions: ques­tions about ship­ping, pric­ing, ful­fill­ment, the prod­uct it­self, and myr­iad other de­tails. By putting all of these […]

Below is a let­ter from one Wendi Aarons, a fre­quent con­trib­u­tor to lit­er­ary web­sites such as mc​sweeneys​.net, to one James Thatcher, brand man­ager for Proctor and Gamble, re­gard­ing their Always fem­i­nine prod­ucts. It was sent last year (and was voted PC Magazine’s 2007 ed­i­tors’ choice for best webmail-award-winning let­ter) but I posted it now be­cause: one, it still […]

A mas­sive fire broke out this morn­ing on Queen Street West.

I ini­tially found out about the fire on a friend’s Facebook sta­tus up­date. The above photo came from BlogTO, one of my pri­mary re­sources for news on my city. The Star’s web­site even refers its read­ers to Flickr for more cov­er­age of the fire. Our friends […]

I was pro­cras­ti­nat­ing in set­ting up this blog un­til I saw this item:
My Fake Baby: Living Doll
(Click on the link above to view the clip and see if your jaw doesn’t drop.)
This a new British doc­u­men­tary about adult women who buy hand­crafted dolls (called “Re-Borns”) and treat them like real in­fants. Sort of like men who buy […]