Earlier this week, my friend Catherine posted a Tweet about her mother’s new web­site. It was a ges­ture from a lov­ing and proud daugh­ter — this was her mother’s first foray into so­cial net­work­ing and Catherine wanted to give the web­site a lit­tle ex­po­sure. The re­sponses from Catherine’s fol­low­ers on Twitter and Facebook were wel­com­ing, kind and gra­cious.
I re­mem­ber how nervous […]

Stumbled upon this lit­tle item on the Brand Week web­site:
Procter & Gamble’s Tampax brand an­nounced the launch of MonthlyGiftClub on teen and tween Web com­mu­nity Stardoll to pro­mote prod­ucts for that time of the month. 
Taking its cues from a tra­di­tion in TV ads — in which women are shown wear­ing white cloth­ing as a vi­sual cue that a brand’s san­i­tary prod­ucts are […]

Below is a let­ter from one Wendi Aarons, a fre­quent con­trib­u­tor to lit­er­ary web­sites such as mc​sweeneys​.net, to one James Thatcher, brand man­ager for Proctor and Gamble, re­gard­ing their Always fem­i­nine prod­ucts. It was sent last year (and was voted PC Magazine’s 2007 ed­i­tors’ choice for best webmail-award-winning let­ter) but I posted it now be­cause: one, it still […]