Bon's Mots

Since tak­ing the CC+PR pro­gram, I am more aware of the way or­ga­ni­za­tions re­act when faced with a cri­sis. After the Sunrise Propane de­ba­cle, it’s re­fresh­ing to see a com­pany get it right. Maple Leaf Foods should be pat­ted on the back for prac­tic­ing great PR af­ter the lis­te­rio­sis outbreak. If this isn’t a text­book ex­am­ple of good cri­sis com­mu­ni­ca­tions, I don’t know what is. […]