Posts Tagged ‘measurement’

Can so­cial me­dia be measured?

The short an­swer is yes. The long an­swer is a bit more com­pli­cated. The ques­tion was the fo­cus of this week’s Third Tuesday Toronto (which ac­tu­ally took place on a Tuesday!). A panel of ex­perts in so­cial me­dia mea­sure­ment and web an­a­lyt­ics as­sem­bled to tackle this con­tentious is­sue: how do you mea­sure some­thing that is so fluid and, as […]

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