A recent Los Angeles Times business column looked at a new company called ReviewerCard that issues IDs to “prolific online reviewers” to presumably help them get better service from hotels and restaurants.
According to the
snake-oil salesman “entrepreneur” behind this venture, people who “post lots of reviews on websites such as Yelp or TripAdvisor don’t get enough respect from the businesses they write about.”
A legitimate reviewer does not ask for respect. They assume it will be given to them because they are a customer. And if it isn’t, that will be reflected in the review they write.
A legitimate reviewer will not demand good service – they will expect it. And if it is lacking, this too will be captured in their review.
And a legitimate reviewer will not announce their presence by waving a card and demand outstanding service or free upgrades. That’s not what reviewers do. It’s what assholes do.
I always thought that the point of a good review is to remain anonymous so you DON’T get preferential treatment. That way, you can write a review that accurately reflects the experience that every customer will get.
What the ReviewCard offers, in my opinion, is the opportunity for subtle blackmail. By waiving this card in a staff member’s face, you’re implicitly saying “Give me preferential service or I will write a nasty review.” That is not how this review thing works.