Once in a while you get a brand that wants to stand out, and that means being “edgy”, “bold” or “daring”. But in the pursuit of style over substance, some things can go wrong. Horribly wrong. Case in point: If it’s not obvious to you, the subtext of the ad is that Belvedere Vodka goes down smoothly, unlike […]
Posts Tagged ‘social media’
Podcamp Toronto 2009
February 25th, 2009
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I had the pleasure of attending Podcamp Toronto this past weekend. Over 600 people converged at the Rogers Communications Centre at Ryerson to listen to their peers talk about new media, social networking sites, blogging and podcasting (natch). The two-day “unconference” was free, thanks to its many sponsors, and offered a venue to for social media […]
Can social media be measured?
May 26th, 2008
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The short answer is yes. The long answer is a bit more complicated. The question was the focus of this week’s Third Tuesday Toronto (which actually took place on a Tuesday!). A panel of experts in social media measurement and web analytics assembled to tackle this contentious issue: how do you measure something that is so fluid and, as […]
Musings
May 14th, 2008
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Forgive me. It’s been two months since my last post. My mental energies have been devoted to school, school, school. Now that the worst is over, I can return to my musings. Here are some from the past few weeks: ************************************************** I attended an IABC seminar a few weeks ago (All-Star Social Media). Shel Holtz gave a great presentation […]
Posted in Communicating, Learning, Surfing, Watching | Tags: blogs, shel holz, social media, Tina Fey, wikis
