Bon's Mots

Stumbled upon this lit­tle item on the Brand Week web­site: Procter & Gamble’s Tampax brand an­nounced the launch of MonthlyGiftClub on teen and tween Web com­mu­nity Stardoll to pro­mote prod­ucts for that time of the month. Taking its cues from a tra­di­tion in TV ads — in which women are shown wear­ing white cloth­ing as a vi­sual cue that a brand’s sanitary […]