Posts Tagged ‘Yelp’

Respect Yourself

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A recent Los Angeles Times business column looked at a new company called ReviewerCard that issues IDs to “prolific online reviewers” to presumably help them get better service from hotels and restaurants.

According to the snake-oil salesman “entrepreneur” behind this venture, people who “post lots of reviews on websites such as Yelp or TripAdvisor don’t get enough respect from the businesses they write about.”

Um, what?

A legitimate reviewer does not ask for respect. They assume it will be given to them because they are a customer. And if it isn’t, that will be reflected in the review they write.

A legitimate reviewer will not demand good service – they will expect it. And if it is lacking, this too will be captured in their review.

And a legitimate reviewer will not announce their presence by waving a card and demand outstanding service or free upgrades. That’s not what reviewers do. It’s what assholes do.

I always thought that the point of a good review is to remain anonymous so you DON’T get preferential treatment. That way, you can write a review that accurately reflects the experience that every customer will get.

What the ReviewCard offers, in my opinion, is the opportunity for subtle blackmail. By waiving this card in a staff member’s face, you’re implicitly saying “Give me preferential service or I will write a nasty review.” That is not how this review thing works.

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